Recruitment

DESCRIPTION

First degree studies last 6 semesters. The number of didactic hours is 1800. The number of ECTS points (European Credit Transfer System) that student is supposed to get is 180.

Graduate of Culture Studies should possess detailed knowledge in some fields of studied branch: - knowledge of history and culture theory, culture communication, art history, theatre arts, film, mass media knowledge, area studies, and also modern culture world and culture institutions grasp. The student should be familiar with basic economic culture mechanisms, procedures of getting financial means for culture purposes, including EU funds, basics of marketing in culture and its promotion. The graduate of first degree studies should have the abilities of using basic theoretical expressions, exploratory paradigms and appropriate concepts for studies of culture in typical professional situations.

The graduate of culture studies is prepared for work in: institutions of spreading culture, government offices, redactions, museums, cinemas, ad agencies, PR agencies, non-govermentalorganisations, schools (pedagogical educations required)

The Graduate is prepared for starting second degree studies.

Bachelor studies are practically oriented, because they are directed at specific skills:

Cultural tourism: description of student profile:

Finishing the speciality provides a) orientation in cultural-civilizational role of tourism, b) knowledge of different forms and functions of cultural tourism, c) information about foreign and national cultural-touristic resources, d) getting to know the rules of strategies of government and self-governments working in this area, e) knowledge of law and financial rules of institutions dealing with cultural tourism, f) scale and character of cultural tourism in Podlasie region.

Courses included in syllabus

Compulsory courses:

• History of culture
• Cultural communication
• European mythologies
• Basics of interculturalcommunication
• Anthropological basics of cultural studies
• History of art
• Literature and culture of neighbouring countries
• Logic and semiotics of culture
• History of philosophy
• Cultural contexts in history of literature
• Language and culture
• Theory of culture
• Word in culture
• Sociology of culture
• Audiovisual culture
• Theatre and performances
• Culture of Podlasie Region
• Film in culture
• Music in culture
• Forms of culture animation
• Diagnostics of culturalneeds
• Modern auditory media
• Pop culture problems
• Forms of culture animation
• Management and marketing in cultural institutions
• Methods of analysis and interpretation: cinematic, plastic, theatrical, literary works.
• Problems in culture organisation in the united Europe
• Optionalworkshops: theatrical, cinematic, photographical, journalistic, ethnographic
• Modern culturetheory
• Methodology of cultural research
• Information techniques
• Physical education
• Protection of intellectualproperty

Specialitycourses – media and communication:

• Basics of media anthropology
• Language in media
• Information technology
• Television in culture
• Analysis of audiovisual messages
• Communicative behaviours
• Media communication
• Advertisement and PR(Public Relations)
• New media art

Specialty course – advertising and public relation

• Theory and history of advertising
• Basics of marketing
• Anthropology of culture in marketing researches
• Visual communication in advertising and public relations
• Theory and history of public relations
• Music in advertising
• Sociology in marketing researches
• Psychology in marketing researches
• Practical stylistics of Polish
• Media in Poland
• Workshop seminar – advertising
• Workshop seminar – public relations
• Rhetoric and eristic
• Press law and copyright

Specialty course – cultural tourism

• Anthropology of tourism
• History of tourism
• Sociology of cultural tourism
• Travelling in literature and art
• Cultural tourism: Forms and functions
• Organisation and management in cultural tourism
• Cultural tourism of Podlaskie region
• Cultural tourism – workshops
• Cultural tourism in the Internet

Optional subjects: special topic lectures and seminars

Apprenticeships

Bachelor seminar